Why did YouTube star leave YouTube?
Michelle Phan is a Vietnamese-American YouTube creator who makes videos of herself doing make-up. She posted her first video in 2007 when she was 20, and more than 40,000 people watched it. Now there are more than 8.9 million subscribers. She became so popular that she worked with famous cosmetics companies like Lancome and L’oreal. Later she launched her own brand called MyGlam which grew to be worth $500 million. She was named “Forbes 30 under 30” in 2015, which is the list of 30 most successful people under age 30. Yes, she is a star.
She suddenly stopped posting video clips since July 2016. People wondered what had happened to her. After almost a year, on June 1, 2017, Michelle posted an 11-minute-video clip titled, “Why I left”. Her story was stunning.
As a child, Michelle grew up watching her
mom, a nail artist, often fighting dad over money. Mom told Michelle to “become successful, like
a doctor, then you can make money and be happy.” She didn’t want to be a doctor so she went to
an art school, but promised her mom that she would one day become successful
and support the family. She believed if
she had money she will be happy.
“That one
video changed the course of my journey”
When she first posted her first make-up demonstration video in 2007, it was just for hobby. But as YouTube became more popular, the creators were able to make money. She was able to quit her part-time job and make her hobby into a successful career. “I did it mom! I was successful. I was happy,” recalls Michelle. Soon she was able to support the family.
To make her career more successful she left
her family in Florida and moved to California.
She began to work with cosmetics business and she worked harder and
harder. With her help, her mom was able
to retire.
“The taste
of success was like a drug.”
But once she stepped foot in the business, she couldn’t slow down. She was keeping herself busy. She always felt she wasn’t doing enough. “I figured,” she says, “the more productive I am, the more successful I will become, because money buys happiness.” But instead of buying happiness, it had a cost. She was growing tired. Staying busy was the only way she knew to forget about her stress, but that made things even worse. Her pride didn’t let her show her weakness to others. Eventually she was isolated from her family, friends and viewers. She lost all joy in her life.
“Once, I was a girl with dreams, who
eventually became a product, smiling, selling and selling.”
one day, she packed up and left to
Switzerland. She says, “I left
everything - my dreams, success, the life I built that I worked so hard for -
all behind me, and didn’t look back.” There
she was able heal, learn and grow. She went to school to learn new things. She found peace in nature. She learned to accept her past, either good or
bad, but not let the past control the present.
She recognized that had become a product because she let money replace
herself. “You can’t buy happiness,” she declares,
“but you can create it.” Realizing this,
she was ready to do what she wanted.
“I want to
create”
Michelle concludes her video by mentioning what she wants to do now. She says she just wants to create because that’s what makes her happy. “Back then, I was just someone who was showing you how to look beautiful. Now I want to show you how to feel more beautiful.“ She has begun to live her own life again. Not driven by money, not as a product, but as happy Michelle.
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